{"id":6194,"date":"2022-11-11T15:16:27","date_gmt":"2022-11-11T14:16:27","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=6194"},"modified":"2022-11-11T15:16:35","modified_gmt":"2022-11-11T14:16:35","slug":"armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/","title":{"rendered":"Armando Testa e Yamaha Motor Europe insieme ad Eicma e On The Roads Of Life"},"content":{"rendered":"\n<p>Prestazioni sportive\neccellenti, versatilit\u00e0 a 360\u00b0 e capacit\u00e0 di lunga distanza: lo <em>Sport\nTouring<\/em> di Yamaha Motor Europe non \u00e8 mai stato cos\u00ec eccitante.<\/p>\n\n\n\n<p>La nuova campagna\nfirmata Armando Testa incentrata sul segmento <em>Roads of Life<\/em> parla a chi\nsa come godersi la strada e vivere la propria passione fino in fondo in sella a\nTRACER 7, TRACER 7GT, NIKEN, TRACER 9, TRACER 9 GT e alla\nultima arrivata TRACER 9 GT+, con <em>adaptive Cruise Control, unified braking\nsystem, radar e TFT screen<\/em><em>.<\/em><\/p>\n\n\n\n<p>Modelli diversi con\ndiversi livelli di <em>performance<\/em>, ognuno adatto a regalare emozioni su\nstrade differenti.<\/p>\n\n\n\n<p>I 3 video, uno per\nogni modello, diventano veri e propri <em>branded content<\/em> dove i protagonisti,\ninsieme alle&nbsp;<em>Sport\nTouring<\/em>&nbsp;Yamaha, sono paesaggi\nmozzafiato e strade epiche, le migliori del mondo, che tutti gli appassionati\nprima o poi dovranno percorrere.<\/p>\n\n\n\n<p>Le <em>Roads of Life<\/em>\ndiventano cos\u00ec itinerari, coordinate, mappe: tutto il necessario per vivere e\ncondividere momenti incredibilmente emozionanti e adrenalinici.<\/p>\n\n\n\n<p>La campagna multi <em>touch\npoint<\/em> declinata in <em>digital<\/em>, <em>social<\/em>, <em>print<\/em> e <em>catalogue\npictures<\/em> porta la firma di Armando Testa e ci mostra quanto il viaggio non\nsia spostamento ma un&#8217;avventura da vivere e da guidare da soli o con gli amici.<\/p>\n\n\n\n<p>Credits:<\/p>\n\n\n\n<p>Cliente: Yamaha Motor Europe<\/p>\n\n\n\n<p>Agenzia: Gruppo\nArmando Testa<\/p>\n\n\n\n<p>Direzione creativa\nesecutiva: Nicola Cellemme e Georgia Ferraro<\/p>\n\n\n\n<p>Creative supervisor:\nS\u00e9bastien Sardet<\/p>\n\n\n\n<p>Client service team:\nSascha van der Plas e Martina Conterio<\/p>\n\n\n\n<p>Cdp: Armando Testa\nStudios<\/p>\n\n\n\n<p>Registi: <\/p>\n\n\n\n<p>Michele Sirigu\n(TRACER 7, TRACER 9)<\/p>\n\n\n\n<p>Luciano Consolini\n(NIKEN)<\/p>\n\n\n\n<p>Fotografi:<\/p>\n\n\n\n<p>Alessio Barbanti\n(TRACER 7, TRACER 9)<\/p>\n\n\n\n<p>Luciano Consolini,\nChiara Ludovica Quadrelli (NIKEN)<\/p>\n\n\n\n<p>Color correction e post produzione: BAND<\/p>\n\n\n\n<p>Post\nproduzione foto: Sara Lucchetta, Riccardo Corda<\/p>\n\n\n\n<p>Music e\nSFX: Guido Smider<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"548\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/11\/thumbnail_WEBKV_ROL-1024x548.jpg\" alt=\"\" class=\"wp-image-6195\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/11\/thumbnail_WEBKV_ROL-1024x548.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/11\/thumbnail_WEBKV_ROL-800x428.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/11\/thumbnail_WEBKV_ROL-768x411.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/11\/thumbnail_WEBKV_ROL-696x372.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/11\/thumbnail_WEBKV_ROL-1068x572.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/11\/thumbnail_WEBKV_ROL-785x420.jpg 785w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/11\/thumbnail_WEBKV_ROL.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/s4CeoKQx--M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen title=\"2023 Yamaha TRACER 7 and TRACER 7 GT: Smart Turns\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/6v4jN3V2j5M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen title=\"2023 Yamaha TRACER 9 GT+ and TRACER 9 GT: Connected Roads\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Q0T8RrYR82E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen title=\"2023 Yamaha NIKEN GT: Revolution Reloaded\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Prestazioni sportive eccellenti, versatilit\u00e0 a 360\u00b0 e capacit\u00e0 di lunga distanza: lo Sport Touring di Yamaha Motor Europe non \u00e8 mai stato cos\u00ec eccitante. La nuova campagna firmata Armando Testa incentrata sul segmento Roads of Life parla a chi sa come godersi la strada e vivere la propria passione fino in fondo in sella a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Armando Testa e Yamaha Motor Europe insieme ad Eicma e On The Roads Of Life - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Armando Testa e Yamaha Motor Europe insieme ad Eicma e On The Roads Of Life - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Prestazioni sportive eccellenti, versatilit\u00e0 a 360\u00b0 e capacit\u00e0 di lunga distanza: lo Sport Touring di Yamaha Motor Europe non \u00e8 mai stato cos\u00ec eccitante. La nuova campagna firmata Armando Testa incentrata sul segmento Roads of Life parla a chi sa come godersi la strada e vivere la propria passione fino in fondo in sella a [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/11\/thumbnail_WEBKV_ROL.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/\",\"name\":\"Armando Testa e Yamaha Motor Europe insieme ad Eicma e On The Roads Of Life - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2022-11-11T14:16:27+00:00\",\"dateModified\":\"2022-11-11T14:16:35+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Armando Testa e Yamaha Motor Europe insieme ad Eicma e On The Roads Of Life\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Armando Testa e Yamaha Motor Europe insieme ad Eicma e On The Roads Of Life - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/","twitter_card":"summary_large_image","twitter_title":"Armando Testa e Yamaha Motor Europe insieme ad Eicma e On The Roads Of Life - AT News Room","twitter_description":"Prestazioni sportive eccellenti, versatilit\u00e0 a 360\u00b0 e capacit\u00e0 di lunga distanza: lo Sport Touring di Yamaha Motor Europe non \u00e8 mai stato cos\u00ec eccitante. La nuova campagna firmata Armando Testa incentrata sul segmento Roads of Life parla a chi sa come godersi la strada e vivere la propria passione fino in fondo in sella a [&hellip;]","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/11\/thumbnail_WEBKV_ROL.jpg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Anna Piizzi","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/","url":"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/","name":"Armando Testa e Yamaha Motor Europe insieme ad Eicma e On The Roads Of Life - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2022-11-11T14:16:27+00:00","dateModified":"2022-11-11T14:16:35+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"Armando Testa e Yamaha Motor Europe insieme ad Eicma e On The Roads Of Life"}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346","name":"Anna Piizzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","caption":"Anna Piizzi"},"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/6194\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/comments\/?post=6194"}],"version-history":[{"count":1,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/6194\/revisions\/"}],"predecessor-version":[{"id":6196,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/6194\/revisions\/6196\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/6195\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/?parent=6194"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/tags\/?post=6194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}