{"id":6774,"date":"2023-10-30T16:46:18","date_gmt":"2023-10-30T15:46:18","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=6774"},"modified":"2023-10-31T10:55:11","modified_gmt":"2023-10-31T09:55:11","slug":"xsr900-gp-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-icona-dello-sport-heritage","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/xsr900-gp-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-icona-dello-sport-heritage\/","title":{"rendered":"<strong>XSR900 GP: Yamaha Motor Europe e Armando Testa lanciano la nuova icona dello Sport Heritage.<\/strong>"},"content":{"rendered":"\n<p>Yamaha Motor Europe e l\u2019agenzia Armando Testa consolidano la loro lunga collaborazione lanciando un nuovo modello del segmento Sport Heritage.<\/p>\n\n\n\n<p>Sin dalla nascita di<em> Faster Sons <\/em>nel 2015, il segmento rappresenta l\u2019eredit\u00e0 e la passione per il mondo delle gare motociclistiche e in generale per un\u2019estetica vintage abbinata a un fascino moderno. Tutti i modelli sono infatti la sintesi fra un design senza tempo e una tecnologia all\u2019avanguardia.<\/p>\n\n\n\n<p>Oggi \u00e8 nata un\u2019icona: la nuova XSR900 GP \u00e8 infatti un omaggio alle indimenticabili Yamaha delle gare degli anni \u201980 e \u201990, epoca di grande successo per il brand e per i suoi piloti.<\/p>\n\n\n\n<p>La campagna \u00e8 stata pensata per i veri appassionati e ha un duplice obiettivo: da un lato coinvolgere il pubblico con una storia emozionante, dall\u2019altro raccontare una \u201cbestia\u201d pronta a correre e, contemporaneamente, un pezzo d\u2019arte da contemplare.<\/p>\n\n\n\n<p>Il protagonista entra in casa, si ferma ad ammirare la sua nuova moto e nella sua memoria iniziano ad affiorare una serie di immagini della vecchia YZR. La sua voglia di guidare cresce, le sue mani tremano, i suoi occhi si riempiono di adrenalina. La nuova XSR900 GP \u00e8 l\u00ec, come su un altare della storia delle corse e sembra aspettarlo.<\/p>\n\n\n\n<p>La nuova moto \u00e8 appena nata, ma \u00e8 gi\u00e0 un\u2019icona per tutti gli appassionati: <strong>Born Iconic<\/strong>, come recita il claim.<\/p>\n\n\n\n<p>La campagna prevede tre diversi tagli, 90\u2019\u2019, 30\u2019\u2019 e 15\u2019\u2019, un teaser di 10\u2019\u2019, stampa e immagini di catalogo ed \u00e8 stata pianificata su tutti i canali digital e social del brand.<\/p>\n\n\n\n<p><strong>Credits<\/strong><\/p>\n\n\n\n<p>Agency: Armando Testa Group<\/p>\n\n\n\n<p>Executive creative direction: Nicola Cellemme e Georgia Ferraro<\/p>\n\n\n\n<p>Creative supervisor: Sebastien Sardet<\/p>\n\n\n\n<p>Creative team: Roberto Capodanno, Gaetano Corvino, Davide Carretta<\/p>\n\n\n\n<p>Client service director: Sascha van der Plas<\/p>\n\n\n\n<p>Account executive: Martina Conterio<\/p>\n\n\n\n<p>Production company: Armando Testa Studios<\/p>\n\n\n\n<p>Director: Luciano Consolini<\/p>\n\n\n\n<p>DP: Luigi Gamba<\/p>\n\n\n\n<p>Photographers: Chiara Quadrelli e Luciano Consolini<\/p>\n\n\n\n<p>Color correction: Claudio Beltrami<\/p>\n\n\n\n<p>Photo post production: Walkin Studio<\/p>\n\n\n\n<p>Music e SFX: Guido Smider<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" data-id=\"6775\"  src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/10\/2024-Yamaha-XS850GP-EU-Legend_Red-Action-001-03-1024x576.jpg\" alt=\"\" class=\"wp-image-6775\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/10\/2024-Yamaha-XS850GP-EU-Legend_Red-Action-001-03-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/10\/2024-Yamaha-XS850GP-EU-Legend_Red-Action-001-03-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/10\/2024-Yamaha-XS850GP-EU-Legend_Red-Action-001-03-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/10\/2024-Yamaha-XS850GP-EU-Legend_Red-Action-001-03-1536x864.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/10\/2024-Yamaha-XS850GP-EU-Legend_Red-Action-001-03-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/10\/2024-Yamaha-XS850GP-EU-Legend_Red-Action-001-03-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/10\/2024-Yamaha-XS850GP-EU-Legend_Red-Action-001-03-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/10\/2024-Yamaha-XS850GP-EU-Legend_Red-Action-001-03-1920x1080.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/10\/2024-Yamaha-XS850GP-EU-Legend_Red-Action-001-03-1320x743.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/10\/2024-Yamaha-XS850GP-EU-Legend_Red-Action-001-03.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024 Yamaha XSR900 GP: Born Iconic\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/OIhLokGqO7I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Yamaha Motor Europe e l\u2019agenzia Armando Testa consolidano la loro lunga collaborazione lanciando un nuovo modello del segmento Sport Heritage. Sin dalla nascita di Faster Sons nel 2015, il segmento rappresenta l\u2019eredit\u00e0 e la passione per il mondo delle gare motociclistiche e in generale per un\u2019estetica vintage abbinata a un fascino moderno. Tutti i modelli [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>XSR900 GP: Yamaha Motor Europe e Armando Testa lanciano la nuova icona dello Sport Heritage. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/xsr900-gp-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-icona-dello-sport-heritage\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"&lt;strong&gt;XSR900 GP: Yamaha Motor Europe e Armando Testa lanciano la nuova icona dello Sport Heritage.&lt;\/strong&gt; - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Yamaha Motor Europe e l\u2019agenzia Armando Testa consolidano la loro lunga collaborazione lanciando un nuovo modello del segmento Sport Heritage. Sin dalla nascita di Faster Sons nel 2015, il segmento rappresenta l\u2019eredit\u00e0 e la passione per il mondo delle gare motociclistiche e in generale per un\u2019estetica vintage abbinata a un fascino moderno. 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