{"id":6803,"date":"2023-11-03T14:42:22","date_gmt":"2023-11-03T13:42:22","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=6803"},"modified":"2023-11-03T14:42:30","modified_gmt":"2023-11-03T13:42:30","slug":"yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/","title":{"rendered":"Yamaha Motor Europe e Armando Testa scatenano il Dark Side con le nuove campagne di MT-09 e MT-09 SP"},"content":{"rendered":"\n<p>Yamaha Motor Europe torna in comunicazione con un nuovo capitolo del Dark Side of Japan e presenta le nuove MT-09 e MT-09 SP con due campagne firmate ancora una volta da Armando Testa.<\/p>\n\n\n\n<p>Unleash your Darkness, concept della nuova campagna MT-09, \u00e8 un invito da parte del brand a liberare il lato oscuro che guida le pulsioni pi\u00f9 profonde dei rider.<\/p>\n\n\n\n<p>Scena dopo scena, curva dopo curva in sella alla nuova MT-09, il protagonista tirer\u00e0 fuori il suo dark side: la materia che lo circonda sembrer\u00e0 fremere di energia e la citt\u00e0 notturna lo catapulter\u00e0 in una suggestiva e futuristica Tokyo.&nbsp;<\/p>\n\n\n\n<p>Il trattamento del video presenta un innovativo uso dell\u2019AI generativa che permette di catturare appieno lo spirito visionario del Dark Side Of Japan e restituire la sensazione onirica provata dal rider a bordo della moto.<\/p>\n\n\n\n<p>Una tecnica quella dell\u2019AI che Yamaha Motor Europe e AT Studios non potevano non sperimentare.<\/p>\n\n\n\n<p>La nuova MT-09 SP, grazie alle sue caratteristiche tecniche di primo livello invece, rappresenta l&#8217;apice dei Master of Torque: una moto che invita a osare grazie alle sue performance estreme. Il riding adrenalinico del protagonista \u00e8 una sfida a dominare il suo lato oscuro laddove ogni accelerazione \u00e8 una dimostrazione della potenza che sprigiona il nuovo Dark Side of Japan.<\/p>\n\n\n\n<p>Questa nuova campagna \u00e8 l\u2019emblema della Darkness pi\u00f9 pura: mood futuristico, prestazioni altissime, adrenalina e tecnologia, sintetizzate nel concept Master of Darkness.<\/p>\n\n\n\n<p><strong>Credits:<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Cliente: Yamaha Motor Europe<strong><\/strong><\/p>\n\n\n\n<p>Agency: Armando Testa Group<strong><\/strong><\/p>\n\n\n\n<p>Executive creative direction: Nicola Cellemme e Georgia Ferraro<strong><\/strong><\/p>\n\n\n\n<p>Creative supervisor: Sebastien Sardet<strong><\/strong><\/p>\n\n\n\n<p>Creative team: Lorenzo Blangiardo, Maria Meioli<strong><\/strong><\/p>\n\n\n\n<p>Client service director: Sascha van der Plas<strong><\/strong><\/p>\n\n\n\n<p>Account executive: Martina Conterio<strong><\/strong><\/p>\n\n\n\n<p>Production company: Armando Testa Studios<strong><\/strong><\/p>\n\n\n\n<p>Director: DI\u2022AL<strong><\/strong><\/p>\n\n\n\n<p>DoP: Diego Indraccolo<strong><\/strong><\/p>\n\n\n\n<p>Photographer: Alessio Barbanti<strong><\/strong><\/p>\n\n\n\n<p>Post Production &amp; Color correction: BAND<strong><\/strong><\/p>\n\n\n\n<p>Photo post production: Riccardo Corda, Sara Lucchetta<strong><\/strong><\/p>\n\n\n\n<p>Music: Sarah Eisenfizs<strong><\/strong><\/p>\n\n\n\n<p>Sound: Smider Noise<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" data-id=\"6804\"  src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-1024x576.jpg\" alt=\"\" class=\"wp-image-6804\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-1536x864.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-1320x743.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-1024x576.jpg\" alt=\"\" class=\"wp-image-6805\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-1536x864.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-1320x743.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024 Yamaha MT-09: Unleash your Darkness\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/6WNa658b8nw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024 Yamaha MT-09 SP: Master of Darkness\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/W5Ltsk5xGZM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Yamaha Motor Europe torna in comunicazione con un nuovo capitolo del Dark Side of Japan e presenta le nuove MT-09 e MT-09 SP con due campagne firmate ancora una volta da Armando Testa. Unleash your Darkness, concept della nuova campagna MT-09, \u00e8 un invito da parte del brand a liberare il lato oscuro che guida [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yamaha Motor Europe e Armando Testa scatenano il Dark Side con le nuove campagne di MT-09 e MT-09 SP - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Yamaha Motor Europe e Armando Testa scatenano il Dark Side con le nuove campagne di MT-09 e MT-09 SP - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Yamaha Motor Europe torna in comunicazione con un nuovo capitolo del Dark Side of Japan e presenta le nuove MT-09 e MT-09 SP con due campagne firmate ancora una volta da Armando Testa. Unleash your Darkness, concept della nuova campagna MT-09, \u00e8 un invito da parte del brand a liberare il lato oscuro che guida [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/\",\"name\":\"Yamaha Motor Europe e Armando Testa scatenano il Dark Side con le nuove campagne di MT-09 e MT-09 SP - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2023-11-03T13:42:22+00:00\",\"dateModified\":\"2023-11-03T13:42:30+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yamaha Motor Europe e Armando Testa scatenano il Dark Side con le nuove campagne di MT-09 e MT-09 SP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yamaha Motor Europe e Armando Testa scatenano il Dark Side con le nuove campagne di MT-09 e MT-09 SP - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/","twitter_card":"summary_large_image","twitter_title":"Yamaha Motor Europe e Armando Testa scatenano il Dark Side con le nuove campagne di MT-09 e MT-09 SP - AT News Room","twitter_description":"Yamaha Motor Europe torna in comunicazione con un nuovo capitolo del Dark Side of Japan e presenta le nuove MT-09 e MT-09 SP con due campagne firmate ancora una volta da Armando Testa. Unleash your Darkness, concept della nuova campagna MT-09, \u00e8 un invito da parte del brand a liberare il lato oscuro che guida [&hellip;]","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP.jpg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Anna Piizzi","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/","url":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/","name":"Yamaha Motor Europe e Armando Testa scatenano il Dark Side con le nuove campagne di MT-09 e MT-09 SP - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2023-11-03T13:42:22+00:00","dateModified":"2023-11-03T13:42:30+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"Yamaha Motor Europe e Armando Testa scatenano il Dark Side con le nuove campagne di MT-09 e MT-09 SP"}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346","name":"Anna Piizzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","caption":"Anna Piizzi"},"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/6803\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/comments\/?post=6803"}],"version-history":[{"count":1,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/6803\/revisions\/"}],"predecessor-version":[{"id":6806,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/6803\/revisions\/6806\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/6804\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/?parent=6803"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/tags\/?post=6803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}