{"id":6824,"date":"2023-11-09T12:42:17","date_gmt":"2023-11-09T11:42:17","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=6824"},"modified":"2023-11-09T12:44:11","modified_gmt":"2023-11-09T11:44:11","slug":"yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/","title":{"rendered":"<strong>Yamaha Motor Europe e Armando Testa \u201cgiocano\u201d con il nuovo Yamaha RayZR\u00a0<\/strong>"},"content":{"rendered":"\n<p>Yamaha Motor Europe lancia la nuova campagna video dello scooter RayZR, che mostra un modo semplice e divertente di vivere la mobilit\u00e0 cittadina.<\/p>\n\n\n\n<p>Il nuovo scooter RayZR \u00e8 una soluzione semplice e conveniente per i rider entry level che cercano affidabilit\u00e0, semplicit\u00e0, aspetto sportivo e un prezzo accessibile per muoversi in citt\u00e0.<\/p>\n\n\n\n<p>Ed \u00e8 per questo che RayZR \u201calleggerisce\u201d la vita di chi lo sceglie, trasformando idealmente la citt\u00e0 in un vero e proprio videogame divertente: lo scooter si muove creando dei raggi di colore, che si intersecano in un labirinto di strade urbane.<\/p>\n\n\n\n<p>La creativit\u00e0 super pop realizzata dall\u2019agenzia Armando Testa consente di presentare le due colorazioni del modello, rosso e nero, aggiungendo un nuovo episodio al segmento Move, Live, Love. Play the Ray, lo slogan della campagna, \u00e8 un invito a vivere la citt\u00e0 con leggerezza e con un approccio pi\u00f9 smart alla mobilit\u00e0.&nbsp;<\/p>\n\n\n\n<p>La campagna prevede video online e immagini di catalogo ed \u00e8 stata pianificata su tutti i canali digital e social del brand.<\/p>\n\n\n\n<p><strong>CREDITS<\/strong><\/p>\n\n\n\n<p>Client: Yamaha Motor Europe<\/p>\n\n\n\n<p>Agency: Armando Testa Group<\/p>\n\n\n\n<p>Executive Creative Direction: Nicola Cellemme, Georgia Ferraro<\/p>\n\n\n\n<p>Creative Supervisor: S\u00e9bastien Sardet<\/p>\n\n\n\n<p>Creative Team: Luisa Codispoti, Roberta Campagna<\/p>\n\n\n\n<p>Client Service Team: Sascha van der Plas, Martina Conterio<\/p>\n\n\n\n<p>Director and Photographer: Luciano Consolini, Chiara Ludovica Quadrelli<\/p>\n\n\n\n<p>Producer: Massimo Busato<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-1024x576.jpg\" alt=\"\" class=\"wp-image-6825\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-1536x864.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-2048x1152.jpg 2048w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-1920x1080.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024 Yamaha RayZR: Play the Ray\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/uENgQM7-Lec?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Yamaha Motor Europe lancia la nuova campagna video dello scooter RayZR, che mostra un modo semplice e divertente di vivere la mobilit\u00e0 cittadina. Il nuovo scooter RayZR \u00e8 una soluzione semplice e conveniente per i rider entry level che cercano affidabilit\u00e0, semplicit\u00e0, aspetto sportivo e un prezzo accessibile per muoversi in citt\u00e0. Ed \u00e8 per [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6825,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yamaha Motor Europe e Armando Testa \u201cgiocano\u201d con il nuovo Yamaha RayZR\u00a0 - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"&lt;strong&gt;Yamaha Motor Europe e Armando Testa \u201cgiocano\u201d con il nuovo Yamaha RayZR\u00a0&lt;\/strong&gt; - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Yamaha Motor Europe lancia la nuova campagna video dello scooter RayZR, che mostra un modo semplice e divertente di vivere la mobilit\u00e0 cittadina. Il nuovo scooter RayZR \u00e8 una soluzione semplice e conveniente per i rider entry level che cercano affidabilit\u00e0, semplicit\u00e0, aspetto sportivo e un prezzo accessibile per muoversi in citt\u00e0. Ed \u00e8 per [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-scaled.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/\",\"name\":\"Yamaha Motor Europe e Armando Testa \u201cgiocano\u201d con il nuovo Yamaha RayZR\u00a0 - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2023-11-09T11:42:17+00:00\",\"dateModified\":\"2023-11-09T11:44:11+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yamaha Motor Europe e Armando Testa \u201cgiocano\u201d con il nuovo Yamaha RayZR\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yamaha Motor Europe e Armando Testa \u201cgiocano\u201d con il nuovo Yamaha RayZR\u00a0 - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/","twitter_card":"summary_large_image","twitter_title":"<strong>Yamaha Motor Europe e Armando Testa \u201cgiocano\u201d con il nuovo Yamaha RayZR\u00a0<\/strong> - AT News Room","twitter_description":"Yamaha Motor Europe lancia la nuova campagna video dello scooter RayZR, che mostra un modo semplice e divertente di vivere la mobilit\u00e0 cittadina. Il nuovo scooter RayZR \u00e8 una soluzione semplice e conveniente per i rider entry level che cercano affidabilit\u00e0, semplicit\u00e0, aspetto sportivo e un prezzo accessibile per muoversi in citt\u00e0. Ed \u00e8 per [&hellip;]","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-scaled.jpg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Anna Piizzi","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/","url":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/","name":"Yamaha Motor Europe e Armando Testa \u201cgiocano\u201d con il nuovo Yamaha RayZR\u00a0 - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2023-11-09T11:42:17+00:00","dateModified":"2023-11-09T11:44:11+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"Yamaha Motor Europe e Armando Testa \u201cgiocano\u201d con il nuovo Yamaha RayZR\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346","name":"Anna Piizzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","caption":"Anna Piizzi"},"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/6824\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/comments\/?post=6824"}],"version-history":[{"count":2,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/6824\/revisions\/"}],"predecessor-version":[{"id":6828,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/6824\/revisions\/6828\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/6825\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/?parent=6824"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/tags\/?post=6824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}