{"id":692,"date":"2018-10-05T11:00:00","date_gmt":"2018-10-05T09:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2018\/10\/05\/lavazza-e-armando-testa-insieme-in-australia-per-la-nuova-linea-di-caffe-sostenibili-tierra\/"},"modified":"2019-03-14T12:23:33","modified_gmt":"2019-03-14T11:23:33","slug":"lavazza-e-armando-testa-insieme-in-australia-per-la-nuova-linea-di-caffe-sostenibili-tierra","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-insieme-in-australia-per-la-nuova-linea-di-caffe-sostenibili-tierra\/","title":{"rendered":"LAVAZZA E ARMANDO TESTA INSIEME IN AUSTRALIA, PER LA NUOVA LINEA DI CAFF\u00c8 SOSTENIBILI \u00a1TIERRA!"},"content":{"rendered":" <p>Per il lancio in Australia della nuova linea di caff\u00e8 sostenibili Lavazza \u00a1TIERRA!, Bio, Single Origin Peru\u2019 e Brasile, Armando Testa ha realizzato una comunicazione specifica on air a ottobre sul web con lo spot \u201cHands\u201d, in radio e con affissioni dinamiche nei pi\u00f9 importanti Mall delle principali citt\u00e0 australiane.<\/p><p>Tratto comune sono le mani, ideale estensione del logo \u00a1TIERRA! e simbolo di lavoro e sostenibilit\u00e0, per sintetizzare il concept \u00abMade of Nature\u00bb in maniera memorabile ed impattante.<\/p><p>Alla creativit\u00e0 hanno lavorato i direttori creativi Andrea Lantelme e Federico Bonenti, con la direzione creativa esecutiva di Michele Mariani. La colonna sonora \u00e8 di Ben Harper, la fotografia dell\u2019affissione di Fulvio Bonavia.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n    <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/292751-lavazza_tierra_aff_australia-c5735d-original-1539186354.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/292751-lavazza_tierra_aff_australia-c5735d-original-1539186354.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/292751-lavazza_tierra_aff_australia-c5735d-original-1539186354.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/20TC-9TJ8hs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Per il lancio in Australia della nuova linea di caff\u00e8 sostenibili Lavazza \u00a1TIERRA!, Bio, Single Origin Peru\u2019 e Brasile, Armando Testa ha realizzato una comunicazione specifica on air a ottobre sul web con lo spot \u201cHands\u201d, in radio e con affissioni dinamiche nei pi\u00f9 importanti Mall delle principali citt\u00e0 australiane.<\/p>\n","protected":false},"author":2,"featured_media":693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LAVAZZA E ARMANDO TESTA INSIEME IN AUSTRALIA, PER LA NUOVA LINEA DI CAFF\u00c8 SOSTENIBILI \u00a1TIERRA! - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-insieme-in-australia-per-la-nuova-linea-di-caffe-sostenibili-tierra\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"LAVAZZA E ARMANDO TESTA INSIEME IN AUSTRALIA, PER LA NUOVA LINEA DI CAFF\u00c8 SOSTENIBILI \u00a1TIERRA! - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Per il lancio in Australia della nuova linea di caff\u00e8 sostenibili Lavazza \u00a1TIERRA!, Bio, Single Origin Peru\u2019 e Brasile, Armando Testa ha realizzato una comunicazione specifica on air a ottobre sul web con lo spot \u201cHands\u201d, in radio e con affissioni dinamiche nei pi\u00f9 importanti Mall delle principali citt\u00e0 australiane.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/292750-lavazza_tierra-cef322-original-1539186353.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-insieme-in-australia-per-la-nuova-linea-di-caffe-sostenibili-tierra\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-insieme-in-australia-per-la-nuova-linea-di-caffe-sostenibili-tierra\/\",\"name\":\"LAVAZZA E ARMANDO TESTA INSIEME IN AUSTRALIA, PER LA NUOVA LINEA DI CAFF\u00c8 SOSTENIBILI \u00a1TIERRA! 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