{"id":6983,"date":"2024-01-31T12:40:08","date_gmt":"2024-01-31T11:40:08","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=6983"},"modified":"2024-02-01T13:30:51","modified_gmt":"2024-02-01T12:30:51","slug":"thermotherapy-scalda-tv-e-social-con-il-nuovo-spot-firmato-intesta","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/thermotherapy-scalda-tv-e-social-con-il-nuovo-spot-firmato-intesta\/","title":{"rendered":"<strong>ThermoTherapy scalda TV e social con il nuovo spot firmato inTesta<\/strong>"},"content":{"rendered":"\n<p>A seguito di una gara, l\u2019azienda umbra Diva International ha affidato, a inTesta \u2013 Gruppo Armando Testa la realizzazione del nuovo spot di ThermoTherapy,&nbsp;la linea di&nbsp;fasce e cerotti autoriscaldanti che utilizzano la terapia del calore contro mal di schiena e dolori muscolari.<\/p>\n\n\n\n<p>L\u2019agenzia InTesta ha collaborato con il gruppo di performer Urban Theory per creare un video in stile tutting, la danza che prevede posizioni geometriche di braccia e mani, ispirata ai pittogrammi dell\u2019antico Egitto.<\/p>\n\n\n\n<p>La coreografia racconta il meccanismo di risoluzione del dolore attraverso il calore di ThermoTherapy.&nbsp;<\/p>\n\n\n\n<p>Sfruttando il movimento stop-and-go delle braccia,&nbsp;viene rappresentato&nbsp;il fastidio provocato dal dolore e il benessere generato dal calore. La danza \u00e8 accompagnata da una base musicale originale, composta per l\u2019occasione.<\/p>\n\n\n\n<p>La nuova creativit\u00e0 avvicina il brand al linguaggio contemporaneo e all\u2019idea di libert\u00e0 di movimento, e sar\u00e0 veicolata in TV e sui canali social dell\u2019azienda.&nbsp;<\/p>\n\n\n\n<p>La casa di produzione \u00e8 Armando Testa Studios.<\/p>\n\n\n\n<p><strong>CREDITS:<\/strong><\/p>\n\n\n\n<p>Agenzia: InTesta &#8211; Gruppo Armando Testa<\/p>\n\n\n\n<p>Team Creativo: Patrizia Massarenti, Delia Laviola<\/p>\n\n\n\n<p>Team Account: Eugenia Cesile, Chiara Marchetti<\/p>\n\n\n\n<p>Casa di produzione: Armando Testa Studios<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_02_16-1024x576.jpg\" alt=\"\" class=\"wp-image-6984\" 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https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_02_16.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-1024x576.jpg\" alt=\"\" class=\"wp-image-6985\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-1536x864.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-696x392.jpg 696w, 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800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-1536x864.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-1320x743.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Diva International ThermoTherapy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/xHPP9k2xHYs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A seguito di una gara, l\u2019azienda umbra Diva International ha affidato, a inTesta \u2013 Gruppo Armando Testa la realizzazione del nuovo spot di ThermoTherapy,&nbsp;la linea di&nbsp;fasce e cerotti autoriscaldanti che utilizzano la terapia del calore contro mal di schiena e dolori muscolari. L\u2019agenzia InTesta ha collaborato con il gruppo di performer Urban Theory per creare [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ThermoTherapy scalda TV e social con il nuovo spot firmato inTesta - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/thermotherapy-scalda-tv-e-social-con-il-nuovo-spot-firmato-intesta\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"&lt;strong&gt;ThermoTherapy scalda TV e social con il nuovo spot firmato inTesta&lt;\/strong&gt; - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"A seguito di una gara, l\u2019azienda umbra Diva International ha affidato, a inTesta \u2013 Gruppo Armando Testa la realizzazione del nuovo spot di ThermoTherapy,&nbsp;la linea di&nbsp;fasce e cerotti autoriscaldanti che utilizzano la terapia del calore contro mal di schiena e dolori muscolari. 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