{"id":705,"date":"2018-10-04T12:00:00","date_gmt":"2018-10-04T10:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2018\/10\/04\/con-esselunga-e-armando-testa-va-in-scena-la-convenienza\/"},"modified":"2019-03-14T12:23:35","modified_gmt":"2019-03-14T11:23:35","slug":"con-esselunga-e-armando-testa-va-in-scena-la-convenienza","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/con-esselunga-e-armando-testa-va-in-scena-la-convenienza\/","title":{"rendered":"CON ESSELUNGA E ARMANDO TESTA VA IN SCENA LA CONVENIENZA"},"content":{"rendered":"<p><b><\/b><\/p><p>Esselunga torna in televisione, con uno spot a 15\u201d firmato Armando Testa.<\/p><p>Grazie alla promozione \u201cGrandi Marche al 50%\u201d, la convenienza va in scena. Letteralmente.<\/p><p>La campagna infatti, porta alla ribalta i prodotti, attingendo dallo storico linguaggio di sintesi e simpatia del marchio. <\/p><p>Cos\u00ec, sulle note di una musica da show televisivo,  apriamo su uno spettacolare sipario di spaghetti che svela un palcoscenico illuminato da faretti-limone, su cui poggiano i prodotti. L\u2019efficacia della promozione viene infine sottolineata dagli applausi in sottofondo.<\/p><p>Per Armando Testa, sotto la direzione creativa esecutiva di Michele Mariani, hanno lavorato allo spot i direttori creativi Federico Bonenti e Andrea Lantelme.<\/p><p>La Casa di Produzione \u00e8 Little Bull che ha collaborato insieme a Tax Free per la realizzazione del 3D. La pianificazione \u00e8 a cura di Media Italia.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n  <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/291733-frame%201-7904d4-original-1538662407.jpeg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/291733-frame%201-7904d4-original-1538662407.jpeg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/291733-frame%201-7904d4-original-1538662407.jpeg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/hB3nnV25Ezs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Esselunga torna in televisione, con uno spot a 15\u201d firmato Armando Testa.<\/p>\n","protected":false},"author":2,"featured_media":706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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