{"id":725,"date":"2018-09-07T12:00:00","date_gmt":"2018-09-07T10:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2018\/09\/07\/con-twinset-paola-turani-e-armando-testa-lo-stile-vince-sempre\/"},"modified":"2019-03-14T12:23:50","modified_gmt":"2019-03-14T11:23:50","slug":"con-twinset-paola-turani-e-armando-testa-lo-stile-vince-sempre","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/con-twinset-paola-turani-e-armando-testa-lo-stile-vince-sempre\/","title":{"rendered":"CON TWINSET, PAOLA TURANI E ARMANDO TESTA LO STILE VINCE SEMPRE."},"content":{"rendered":"  <p>Una fabbrica abbandonata. Due crew vestite con gli abiti pi\u00f9 cool. Una gara di ballo free-style senza esclusione di colpi\u2026 di outfit. Cos\u00ec Twinset si presenta on air a partire dal 6 settembre su Sky.<\/p><p>Il brand ha deciso di puntare con decisione su XFactor, coprendo l\u2019intero periodo di programmazione fino alla finale del 13 dicembre. Non solo, gli spot da 15\u201d andranno in onda tutti i gioved\u00ec di programmazione dello show e il mondo di riferimento della campagna girer\u00e0 intorno alla musica e alla sfida, un modo per giocare con i codici della trasmissione. <\/p><p>La storia, tagliata su misura per il brand da Armando Testa, con la direzione creativa esecutiva di Michele Mariani, art director Laura Sironi, copywriter Marta Agostini, vede protagonisti i capi Twinset e l\u2019influencer Paola Turani. \u00c8 lei l\u2019ambassador di Twinset, scelta perch\u00e9 rappresenta perfettamente i valori del brand e per la sua capacit\u00e0 di creare empatia con il pubblico pi\u00f9 giovane. <\/p><p>Negli spot, Paola riesce persino a sdoppiarsi per mettersi a capo di entrambe le crew, in una sfida contro s\u00e9 stessa dove ogni outfit deve essere meglio di quello precedente e dove, alla fine, lo stile \u00e8 come il banco: vince sempre.<\/p><p>La campagna sar\u00e0 sviluppata su Tv, web e social.<\/p><p>Star: Paola Turani<\/p><p>Direzione creativa esecutiva: Michele Mariani<\/p><p>Art director: Laura Sironi<\/p><p>Copywriter: Marta Agostini<\/p><p>Casa di produzione Acca Films. La regia \u00e8 di Jacopo Farina.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n    <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/289674-TWINSET_2-e05747-original-1536593584.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/289674-TWINSET_2-e05747-original-1536593584.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/289674-TWINSET_2-e05747-original-1536593584.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/jB9t08vYo0Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La storia, tagliata su misura per il brand da Armando Testa, con la direzione creativa esecutiva di Michele Mariani, art director Laura Sironi, copywriter Marta Agostini, vede protagonisti i capi Twinset e l\u2019influencer Paola Turani.<\/p>\n","protected":false},"author":2,"featured_media":726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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