{"id":802,"date":"2018-05-02T12:00:00","date_gmt":"2018-05-02T10:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2018\/05\/02\/con-infasil-piu-sudi-piu-sai-di-fresco-lo-dimostra-il-nuovo-spot-firmato-armando-testa\/"},"modified":"2019-03-14T12:24:25","modified_gmt":"2019-03-14T11:24:25","slug":"con-infasil-piu-sudi-piu-sai-di-fresco-lo-dimostra-il-nuovo-spot-firmato-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/con-infasil-piu-sudi-piu-sai-di-fresco-lo-dimostra-il-nuovo-spot-firmato-armando-testa\/","title":{"rendered":"CON INFASIL PI\u00d9 SUDI PI\u00d9 SAI DI FRESCO: LO DIMOSTRA IL NUOVO SPOT FIRMATO ARMANDO TESTA"},"content":{"rendered":"   <p>Pi\u00f9 sudi, pi\u00f9 sai di fresco! La nuova comunicazione Infasil ideata dall\u2019agenzia Armando Testa dimostra in diretta l&#8217;incredibile efficacia dell\u2019innovativa Molecola 2C contenuta nei deodoranti Infasil 2C.<\/p><p>Nel moderno e tecnologicamente avanzato laboratorio Infasil vediamo alcune persone in tenuta sportiva correre su innovativi tapis roulant dotati di un sofisticato, elegante sistema di rilevazione della freschezza. Una ricercatrice Infasil illustra in modo semplice ed empatico, ma al tempo stesso autorevole, il test clinico che dimostra perch\u00e9 con Infasil 2C \u201cpi\u00f9 sudi, pi\u00f9 sai di fresco\u201d. Dopo che una giovane donna ha applicato sulla sua ascella il deodorante spray, la ricercatrice evidenzia con l&#8217;aiuto del pannello monitor di cristallo del tapis roulant che pi\u00f9 la donna suda, pi\u00f9 aumenta la freschezza al trascorrere del tempo. E dimostra anche che, se si riprende a sudare, Infasil 2C si riattiva e la freschezza torna a salire.<\/p><p>\u201cPi\u00f9 sudi, pi\u00f9 sai di fresco\u201d non solo \u00e8 dimostrato, ma \u00e8 confermato dalla disinvoltura con la quale la donna abbraccia il fidanzato che la raggiunge nel laboratorio a conclusione della prova.<\/p><p>Lo spot \u00e8 on air  al cinema nel formato 40\u201d e  nei vari formati in Tv, sul Web e Outdoor. <\/p><p>Agenzia: Armando Testa<\/p><p>Direttore creativo: Piero Reinerio<\/p><p>Art director: Tina Salvato<\/p><p>Copy: Chiara Demichelis<\/p><p>Casa di produzione: Little Bull<\/p><p>Regia: Pierluca De Carlo<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/279822-Infasil_1-fcfec7-original-1525946695.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/279822-Infasil_1-fcfec7-original-1525946695.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/279822-Infasil_1-fcfec7-original-1525946695.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Pi\u00f9 sudi, pi\u00f9 sai di fresco! La nuova comunicazione Infasil ideata dall\u2019agenzia Armando Testa dimostra in diretta l&#8217;incredibile efficacia dell\u2019innovativa Molecola 2C contenuta nei deodoranti Infasil 2C.<\/p>\n","protected":false},"author":2,"featured_media":803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CON INFASIL PI\u00d9 SUDI PI\u00d9 SAI DI FRESCO: LO DIMOSTRA IL NUOVO SPOT FIRMATO ARMANDO TESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/con-infasil-piu-sudi-piu-sai-di-fresco-lo-dimostra-il-nuovo-spot-firmato-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"CON INFASIL PI\u00d9 SUDI PI\u00d9 SAI DI FRESCO: LO DIMOSTRA IL NUOVO SPOT FIRMATO ARMANDO TESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Pi\u00f9 sudi, pi\u00f9 sai di fresco! La nuova comunicazione Infasil ideata dall\u2019agenzia Armando Testa dimostra in diretta l&#039;incredibile efficacia dell\u2019innovativa Molecola 2C contenuta nei deodoranti Infasil 2C.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/279823-Infasil_2-ed441e-original-1525946701.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/con-infasil-piu-sudi-piu-sai-di-fresco-lo-dimostra-il-nuovo-spot-firmato-armando-testa\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/con-infasil-piu-sudi-piu-sai-di-fresco-lo-dimostra-il-nuovo-spot-firmato-armando-testa\/\",\"name\":\"CON INFASIL PI\u00d9 SUDI PI\u00d9 SAI DI FRESCO: LO DIMOSTRA IL NUOVO SPOT FIRMATO ARMANDO TESTA - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2018-05-02T10:00:00+00:00\",\"dateModified\":\"2019-03-14T11:24:25+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/con-infasil-piu-sudi-piu-sai-di-fresco-lo-dimostra-il-nuovo-spot-firmato-armando-testa\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/it\/con-infasil-piu-sudi-piu-sai-di-fresco-lo-dimostra-il-nuovo-spot-firmato-armando-testa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/con-infasil-piu-sudi-piu-sai-di-fresco-lo-dimostra-il-nuovo-spot-firmato-armando-testa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CON INFASIL PI\u00d9 SUDI PI\u00d9 SAI DI FRESCO: LO DIMOSTRA IL NUOVO SPOT FIRMATO ARMANDO TESTA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CON INFASIL PI\u00d9 SUDI PI\u00d9 SAI DI FRESCO: LO DIMOSTRA IL NUOVO SPOT FIRMATO ARMANDO TESTA - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/con-infasil-piu-sudi-piu-sai-di-fresco-lo-dimostra-il-nuovo-spot-firmato-armando-testa\/","twitter_card":"summary_large_image","twitter_title":"CON INFASIL PI\u00d9 SUDI PI\u00d9 SAI DI FRESCO: LO DIMOSTRA IL NUOVO SPOT FIRMATO ARMANDO TESTA - AT News Room","twitter_description":"Pi\u00f9 sudi, pi\u00f9 sai di fresco! 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