{"id":816,"date":"2018-02-22T13:00:00","date_gmt":"2018-02-22T12:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2018\/02\/22\/la-tua-pelle-e-preziosa-cosi-armando-testa-porta-in-tv-e-in-stampa-la-linea-di-dermocosmesi-bionike-defence\/"},"modified":"2019-03-14T12:24:42","modified_gmt":"2019-03-14T11:24:42","slug":"la-tua-pelle-e-preziosa-cosi-armando-testa-porta-in-tv-e-in-stampa-la-linea-di-dermocosmesi-bionike-defence","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/la-tua-pelle-e-preziosa-cosi-armando-testa-porta-in-tv-e-in-stampa-la-linea-di-dermocosmesi-bionike-defence\/","title":{"rendered":"LA TUA PELLE \u00c8 PREZIOSA. COS\u00cc ARMANDO TESTA PORTA IN TV E  IN STAMPA LA LINEA DI DERMOCOSMESI BIONIKE DEFENCE"},"content":{"rendered":". <p>Continua il sodalizio tra il Gruppo Armando Testa e Sodalis, il pi\u00f9 grande gruppo italiano nel mercato del beauty e personal care.<\/p><p>La sede milanese dell\u2019agenzia ha infatti realizzato una nuova campagna atl per la linea di prodotti dermocosmetici BioNike Defence, marchio recentemente acquisito dal gruppo lodigiano. <\/p><p>Al centro della comunicazione una metafora raffinata, ma al tempo stesso sorprendente e impattante. Accompagnata dal claim \u201cLa tua pelle \u00e8 preziosa\u201d, una donna con una bellissima e delicata pelle di porcellana, per comunicare a tutti quanto sia importante proteggere la naturale sensibilit\u00e0 della propria pelle.<\/p><p>La campagna \u00e8 on air in tv, sulle reti generaliste e satellitari con uno spot di venti secondi, e in stampa sulle principali riviste femminili.<\/p><p>CREDITS:<\/p><p>Agenzia: Armando Testa<\/p><p>Direzione creativa: Erik Ravelo<\/p><p>Art Director: Sebastien Sardet<\/p><p>Copywriter: Andrea Dell\u2019Osa<\/p><p>Client Service Director: Tiziana Perotti<\/p><p>Account Supervisor: Giovanna Pinna<\/p><p>Account Assistant: Lidia Fiorelli<\/p><p>CDP: Albatros Film&amp;Video<\/p><p>PostProduzione: Band<\/p><p>Regia: Chiara Feriani e Roberto D\u2019Ippolito <\/p><p>DOP: Giacomo Frittelli <\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n    <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/273468-01-930393-original-1519653206.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/273468-01-930393-original-1519653206.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/273468-01-930393-original-1519653206.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/273466-03-816354-original-1519653206.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/273466-03-816354-original-1519653206.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/273466-03-816354-original-1519653206.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/FR30LcSmqi4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Continua il sodalizio tra il Gruppo Armando Testa e Sodalis, il pi\u00f9 grande gruppo italiano nel mercato del beauty e personal care.<\/p>\n","protected":false},"author":2,"featured_media":817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LA TUA PELLE \u00c8 PREZIOSA. 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