{"id":865,"date":"2017-09-21T12:00:00","date_gmt":"2017-09-21T10:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/09\/21\/conbipel-e-armando-testa-ancora-insieme-per-un-inverno-in-grande-stile\/"},"modified":"2019-03-14T12:25:22","modified_gmt":"2019-03-14T11:25:22","slug":"conbipel-e-armando-testa-ancora-insieme-per-un-inverno-in-grande-stile","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/conbipel-e-armando-testa-ancora-insieme-per-un-inverno-in-grande-stile\/","title":{"rendered":"CONBIPEL E ARMANDO TESTA ANCORA INSIEME PER UN INVERNO IN GRANDE STILE."},"content":{"rendered":"<p>In occasione dell\u2019uscita delle nuove collezioni autunno\/inverno, Conbipel rinnova nuovamente la partnership con l\u2019agenzia Armando Testa per la creazione di tre nuovi spot promozionali.<\/p>    <p>La creativit\u00e0, che riprende il concept lanciato l\u2019anno scorso, \u00e8 studiata per diffondere i valori del brand di qualit\u00e0, stile e convenienza, attraverso un linguaggio fresco e un payoff \u201cCome closer\u201d che rimarca la vicinanza al consumatore.<\/p>    <p>La campagna multi-soggetto 2017 presenta una collezione giovane e di qualit\u00e0, attenta ai dettagli e ai tagli sartoriali, ed \u00e8 declinata su tv, web e in tutte le vetrine dei punti vendita d\u2019Italia.<\/p>    <p>Il primo spot tv \u201cPelle\u201d andr\u00e0 in onda sulle principali emittenti televisive a partire dal 21 settembre 2017.<\/p>    <p>Al progetto hanno collaborato sotto la direzione creativa esecutiva di Michele Mariani, l\u2019Art Director Michela Repellino, la Copywriter Roberta Montagnoli, il Film Director Nicol\u00f2 Malaspina e il fotografo Mauro Impal\u00e0. <\/p>  <p>La pianificazione media \u00e8 a cura di Maxus.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/259012-Conbipel-906adb-original-1506089900.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/259012-Conbipel-906adb-original-1506089900.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/259012-Conbipel-906adb-original-1506089900.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Q1RjD_SopdQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In occasione dell\u2019uscita delle nuove collezioni autunno\/inverno, Conbipel rinnova nuovamente la partnership con l\u2019agenzia Armando Testa per la creazione di tre nuovi spot promozionali.<\/p>\n","protected":false},"author":2,"featured_media":866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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