{"id":963,"date":"2017-01-31T13:00:00","date_gmt":"2017-01-31T12:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/01\/31\/alle-origini-della-cultura-del-caffe-con-armando-testa-e-lavazza\/"},"modified":"2019-03-14T12:26:34","modified_gmt":"2019-03-14T11:26:34","slug":"alle-origini-della-cultura-del-caffe-con-armando-testa-e-lavazza","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/alle-origini-della-cultura-del-caffe-con-armando-testa-e-lavazza\/","title":{"rendered":"ALLE ORIGINI DELLA CULTURA DEL CAFFE&#8217;, CON ARMANDO TESTA E LAVAZZA."},"content":{"rendered":"<p>Se il caff\u00e8 si chiama cos\u00ec \u00e8 proprio perch\u00e9 prende il nome da Kafa: la regione etiope dove sono nate spontaneamente le prime piante di caff\u00e8 della Terra. <\/p>    <p>Ma Kafa \u00e8 anche una qualit\u00e0 pregiata di Lavazza: un 100% Arabica di produzione limitata che proviene da dove la cultura del caff\u00e8 affonda le sue radici. <\/p>    <p>Da qui nasce l\u2019idea creativa dell\u2019annuncio internazionale ideato da Armando Testa e declinato in stampa e affissione indoor per eventi: un chicco d\u2019Arabica che diventa maschera etiope, simbolo di cultura e origini del caff\u00e8.<\/p>    <p>Per Armando Testa hanno lavorato il direttore creativo e art Andrea Lantelme e il vice direttore creativo e copy Federico Bonenti, sotto la direzione creativa esecutiva di Michele Mariani. <\/p>  <p>Lo scatto \u00e8 del fotografo Andrea Melcangi, mentre la post-produzione di Michelangelo Rossino.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n  <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/235446-lavazza_kafa-f33802-original-1485882891.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/235446-lavazza_kafa-f33802-original-1485882891.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/235446-lavazza_kafa-f33802-original-1485882891.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>.<\/p>\n","protected":false},"author":2,"featured_media":964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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