Armando Testa has made a specific communication for the launch in Australia of the Lavazza’s new sustainable coffee line, ¡TIERRA!, Bio, Single Origin Perù and Brazil. The spot “Hands” is on air in October on the web, on radio and with dynamic billboards in the most important malls in major Australian cities.
The common theme is hands, the ideal extension of the ¡TIERRA logo! and symbol of work and sustainability, which summarises the “Made of Nature” concept in a memorable and impactful way.
Creative directors Andrea Lantelme and Federico Bonenti worked on creativity, with Michele Mariani as creative executive director. The soundtrack is by Ben Harper, the outdoor was photographed by Fulvio Bonavia.
