With Daikin and Armando Testa savings in the air… and in the new campaign too.

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The collaboration between Daikin and the Armando Testa agency continues. This time the new campaign is dedicated to a cashback promotion for summer and winter. 

The buzzword is “savings” that the team have translated into a fun and creative concept strictly linked to the activity of the brand: savings in the air. 

Thanks to the friendly and vivacious tone of voice of the claim the quintessential icon of saving has undergone a reinterpretation. 

Resulting in an unexpected and eye-catching key visual, focused on the classic piggy bank, reworked in a fun and ethereal version, almost as if there were balloons floating around the air conditioning unit. Very light and just like the price of the bills for anyone who buys a Daikin air conditioner.  

The campaign is developed on a range of touch-points, including static assets, promotional materials for points of sale and a 30” radio ad. In addition, the animated version of the key visual is the focal point of a digital eco-system that will promote cashback on the brand’s social channels. 

Credits:

Client: Daikin Air Conditioning Italy S.p.A.

CMO: Andrea Grassi

Marketing Department: Patrick Sirtoli

Agenzia: Armando Testa S.p.A.

Executive Creative Direction: Michele Mariani 

Creative Team: Dario D’Angelo, Stefano Arrigoni, Clara Vincelli, Ilaria Lavagnolo

Client Direction: Gina Graci

Account Team: Federica Cartocci

Head of Social Content: Valentina Salaro

Social Media Manager: Sara Zavattaro

Motion Designer: Fabio Semeraro, Luca Perli

Production Company: Armando Testa Sudios

Voice over: Roberto Benfenati