Riso Gallo and Armando Testa together again for Bontà Pronte. And it’s love at first sight!


Riso Gallo’s Bontà Pronte are communicating again on television, with a new flight of the ad that ran previously.   

Bontà Pronte Riso Gallo will also be featured in outdoor for the first time, with a new campaign created by Armando Testa and with strategic planning in the neighbourhood of selected Esselunga points of sale in Turin and Florence. 

To back up the TV and ooh campaigns, the flight will also be supported by a display campaign.

The star of the creativity once again is the flamboyant rooster. If  he seduces the audience with the warmth and rhythm of his “singing” on TV, in the two outdoor subjects he takes on the role of a cooking enthusiast who has just fallen head over heels for the Bontà Pronte, and a culinary artist who can’t wait to create masterpieces. 

After all, love and inspiration are the two most immediate feelings you experience when you sample Bontà Pronte Riso Gallo, perfect for letting your creativity run wild because they’re prepared with selected rice and top-quality ingredients, excellent as a base to start from and continue as you wish. 

Planning managed by Media Italia.


Executive Creative Direction: Michele Mariani 

Creative Team: Dario D’Angelo, Daniele Bona, Clara Vincelli

Motion Designer: Fabio Semeraro

Client Direction: Gina Graci

Account Team: Federica Cartocci

Production Company: Armando Testa Studios

Rooster animation: H7-25 Studio

Voice of the rooster: Paolo de Santis