After the launch of the integrated campaign #Eroiveri, Testa Digital Hub – the company in the Armando Testa Group dedicated to innovation – has acquired the management of social channels for the brand Amaro Montenegro.
Following a pitch with Ambito 5, the Testa Digital Hub team won the account to manage the page which has more than 450 thousand fans thanks to their reinterpretation in a more ironic tone of the historical values of the brand (friendship, autenticity and solidarity).
So always more and more inegrated and coordinated by the Armando Testa Group, the image of the iconic Italina brand Amaro Montenegro continues to renew its values and consolidate its positioniing, today using social communicaiton.
The debut was on 1st April on Facebook with a post which literally drove the fans of the brand wild. A super-amusing extension-line of products which featured Amaro Montenegro flavoured chewing gum, to be enjoyed strictly after dinner,as the star for a day.
The publication of this bold “April Fool’s sting” generated more than 12,000 actions – likes, comments and sharing in just one day.Surprising results for both the historical brand on Facebook, and in general for the amaro market.
