Lavazza is publicising the launch of their compostable capsule for espresso coffee made of Mater-Bi®, created in collaboration with Novamont, with a campaign developed by Armando Testa, running in video, on the web and press in the main dailies.
The video tells the story of how the compostable capsule can transform the pleasure of a Lavazza coffee, into a pleasure which is good for the environment.
An animated route relates the magical journey a drop of coffee makes as it turns into a landscape, with a final which becomes the key frame for the press campaign and web development.
The capsule is compatible with the entire range of A Modo Mio machines and can be bought exclusively in the online store of the Lavazza site. It is available in two blends, both 100% Arabica: Ricco and Aromatico.
Andrea Lantelme, creative director and art director and copywriter Federico Bonenti worked on this project for Armando Testa with executive creative direction from Michele Mariani.
The video was created by production company Dadomani with original music from Bobo Marcucci.
