The launch aims to be disruptive with the past, with the rules of publishing and the relationship with newsagents.
A project which will be a true communication event will run alongside the title, available in newsstands from September.
“Rolling Stone is iconic. It is a “love-mark” – more than paper copy, digital and music. It is brand that can represent a lifestyle and that’s why we’re ready to stand shoulder to shoulder with Luciano Bernardini De Pace and his team in this super-ambitious project. Vision, courage and a desire to break the mould are the ingredients which any Agency dreams of finding in a client. And we’ve found all of them here. Now it’s up to us to get all the ingredients cooking and come up with the spiciest dish possible. In line with the brand heritage, but above all consistent with the objectives they’ve set us.” affirms Nicola Belli, Armando Testa Executive Director.
