BA NA NA!!! That’s the sweet obsession of the loveable Minions, with their record takings at the cinema box office. And what better banana better than Chiquita could have been chosen by our heroes, real experts and extremely demanding when it comes to bananas?
The release of the new blockbuster from UNIVERSAL has broken box office records, taking more than one billion dollars globally. At the same time Chiquita has launched a comprehensive plan of activities to celebrate the natural union between the delightful Minions and the most loved 10 e lode banana in Italy. There are prizes to be won every day with the Minions, just by going to the Chiquita.it site and the luckiest visitors will fly off to New York.
A ad running on TV, the web and cinema since Sunday as well as point of sale materials were developed in collaboration with Armando Testa and the Minions will be featured smiling with the blue-stickered banana in static and dynamic outdoor ads in a number of cities in Italy from the end of the month.
Planning for the campaign, using all media was handled by Initiative. Creative direction from Michele Mariani, art director Barbara Ghiotti, copy by Alessandro Brunetti. Production Company Little Bull.
