Following on from the success in the last two years, the promotion “Se ami la convenienza vieni a fare il pieno” (“If you love good value, come and fill up”) is running from 11th September to 22nd October.
The support campaign was developed by Armando Testa and features a strawberry, the iconic symbol of savings at Esselunga, which gets inside a petrol pump until it emerges out at the top.
The campaign was created by Lara Eandi (art) and Daniele Bona (copywriter) with the executive creative direction from Michele Mariani. Planning includes outdoor, press, radio, POS and web.
Media planning managed by Media Italia.
