The Lines Specialist launch campaign continues. This innovative line of the incontinence protection was created by Lines, the expert on absorbency.
The campaign started in December with the 15” TV Announcement and the 30” subjects“Gym” and “Theatre “ has now been on air with the new 30” subject “Restaurant” since March 6. We see a couple of friends and one woman by herself sitting at a table in a restaurant. They are reading the menu before ordering. The camera focuses on the only empty place.
An authoritative yet friendly voice, makes an invitation: “Non lasciare che l’incontinenza prenda il tuo posto!” (Don’t let incontinence take your place!”)
Thanks to the new Lines Specialist protection specially designed for severe incontinence, the protagonist, a relaxed self-confident smiling man of around 60, appears at the table and “takes his place”.
The demo describes the line for severe incontinence, the only brand dedicated for male and female.A male and female crystal models, the icons of the Lines Specialist films, approach the camera wearing the products and showing their innovative design on their bodies which guarantee protection and comfort. The male model turns his profile, emphasises the part containing the protective lotion which helps stop reddening.
The film ends with the initial reference to the pack of the entire range and to the products the models are wearing.
With creative direction from Piero Reinerio, art directors Monica Barbalonga and Tina Salvato and copywriters Chiara Demichelis and Mariarosa Galleano worked on this project. Director: Pierluca De Carlo. Production company: Little Bull. Planning by Media Italia.
