The Felice (Happy) family make their TV debut. The campaign for Fria Easy, the moist toilet paper, was created by InTesta (Armando Testa Group) and is now on air.
The product is from Diva International, the leading Italian company for moist wipes and it is promoted by the Felices, the ironic family of bottoms who love to dance.
“Happy” by Alexia, is covered for this occasion by the four characters, Felice, Gioia, Fortunato and Allegra and they let consumers discover the new intimate hygiene.
The reason for all this happiness is Fria Easy, obviously, which promises the maximum daily hygiene everywhere and at any time of the day.
We will see the four 15-second subjects in rotation from the end of September until the end of November on the main national television channels. They were created by the InTesta agency, with collaboration from the Inky Mind studio, which handled the development of the characters and the 3D animation.
As well as the TV ad, a press ad has been planned for magazines.
Credits:
Agency: InTesta (Armando Testa Group)
Creative Service: Patrizia Massarenti, Delia Laviola
Client Service: Andrea Rosa Ammaturo
Production Company: Inky Mind
