Armando Testa has created a communication route free of charge to support for Wanderio.com, a web application that offers a unique reference to create your travel itinerary
The campaign runs on 31 July 1 and 2 August, with online and hard copy spaces provided by Corriere della Sera.
Wanderio.com allows users to compare different possibilities, and personalise them based on price, length of trip or CO2 emissions and finally make a booking for the whole trip, including flights, trains, ferries including connection services such as taxis, buses and shuttles.
It was a case of explaining the range of means of transport available from the portal, facilitating recall and outlining the innovative service on offer to a very wide audience.
So the Armando Testa agency thought about developing the Wanderio logo in 3D using different types of roads, from tree lined boulevards to rail tracks, from airport runways to maritime routes. Closing with the concept: All roads pass by Wanderio.com.
Creative direction from Dario Anania and Vincenzo Celli, copy Gian Armando Testa, art Dario D’Angelo, 3D artist: Matteo Tranchellini.
