Able to tackle even the most rugged terrain thanks to the Terrain Control and its 4-wheel drive, even the steepest ascents and descents with its corner attacks, it is matchless for the city thanks to its small size and its agility in traffic. So much so that it wouldn’t be beyond belief to see it parked on the top of as yet unexplored summits….disheartened panettoni!
That is the image of the press campaign created by Armando Testa which is running throughout Europe in these weeks. The key visual was brought o life with creative direction from Raffaele Balducci and art director Angelo Ratti. In addition to press, and web, it has been included launch film presented in the Balocco circuit on the occasion of the media drive and events in the main piazzas in Italy.
P.S. Panda Cross invites everyone to eat outrageously but park responsibly!
