TDH, the company in the Armando Testa Group which specialises in digital, innovation and experience marketing, has won the very first Google Data-Driven Bootcamp Award (powered by Doubleclick). First there was a series of 5 meetings at the Italian headquarters of Google, and then all the main Italian creative agencies involved in the challenge had to create a Data-Driven campaign using a real case.
Google itself, represented by Marianna Ghirlanda (Head of Agencies), Luca Bistrattin (Creative Specialist DoubleClick) and Isotta Enrici (Head of Advertisers DoubleClick) drew up an initial short list of the ideas for this challenge. Afterwards the ideas were evaluated by a creative jury linked to the IF! Italians Festival (this year part of the ADCI Awards) which declared Testa Digital Hub (TDH) the winner of this prestigious award.
“In the Armando Testa Group we firmly believe that creativity is one of the main tools to bring real innovation to our clients’ campaigns and business.” says Giuseppe Mayer, CEO of TDH and Chief Digital Officer of the Armando Testa Group. “We are proud to be bringing this award from IF! Italians Festival home. The jury was composed of our creative colleagues and the Italian Google team. This affirms that with TDH we are on the right road to create a new agency model which is not only digitally integrated, but also able to exploit the information and potential offered by all new technologies focusing on generating value for our clients.”
