Giant posters and outdoor for the new campaign “Good to Earth” are on display in the city, in international European and Italian airports and in the press. They are all part of the project for the Lavazza 2019 Calendar, created by the Armando Testa agency.
The three subjects in the campaign feature works of “nature art” created in Colombia, Kenya and Switzerland by contemporary artists who have shown special sensitivity to the environment, such as Saype from Switzerland. Mantra from France and the American Hula. Their artistic endeavors viewed from the lens of the famous American photo reporter Ami Vitale reinforce important messages in defense of the planet, celebrating the places in the world where man’s intervention is bringing good news for the Earth.
So caring for our future, fighting climate change and protecting biodiversity become poetic images and at the same time, they are a call to action for all of us.
With executive creative direction from Michele Mariani, creative directors Andrea Lantelme and Federico Bonenti, copywriter Stefano Arrigoni and graphic designer Michela Repellino worked on the campaign and calendar for Armando Testa.
