TA TA TA TA … LINES AND ARMANDO TESTA ANNOUNCE THE UNION OF DRY AND COTTON!

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The bumper multi-subject launch campaign for new Lines Cotone created by Armando Testa is airing on main TV networks from Sunday 17 February with follow-up on the web and social media, Instagram Stories and post Facebook.

With the help of mega 3D projections, the 30” TV spot shows the spectacular presentation event with its great technological innovation in a prestigious semi-dim location full of spectators.

The scene opens with the two stars of the event making their thrilling entrance against a giant blue background: a bright, white cotton flower and the Lines logo. At the same time, an attractive, young refined presenter appears, illuminated by a ray of light, on an elegant semi-circular stage, she is humming a “ta ta ta ta ta ta ta ta” that sounds like the wedding march. She announces that Lines is proud to celebrate the union between cotton and dry with a bouquet in her hand made of delicate cotton flowers wrapped with “dry” written elegantly. She then presents the new pack of sanitary towels and magically “immersed” in the natural beauty of cotton fields where the white flowers grow tall, explains the origin of the 100% cotton filter that encompasses Lines great absorbing technology.

A complete line-up of sanitary protection, panty liners and tampons, which not by chance have been approved by the Aogoi gynaecologists. “Lines Cotton, dry and cotton united best friends for your skin”.

Fater Marketing Team: Fabio Ruzzi, Carlo Miotto, Marina Morassi

Creative direction: Piero Reinerio

Creative team: Piero Reinerio, Laura Pelissero, Francesca Palazzo

Client direction: Piero Reinerio, Cristina Omenetto

Production company: Little Bull

Director: Pierluca De Carlo

3D: Band

Director of photography : Thierry Pouget

Music: Mauro Tabasso – Laboratorio del Suono (Sermig)

Planning: Media Italia