On the occasion of the 27th edition of the FAI Spring Days, Armando Testa and FAI – Fondo Ambiente Italiano are once again working together.
The new communication project starts off with a multi-subject of unusual images to guide us, and it aims to consolidate the DNA of the Foundation, to support fundraising, but above all to provide a visual description of what you can experience with FAI every season: the chance to be led by hand and accompanied to to reflect on the astonishing beauty of places that are often inaccessible but now which can be visited on this exception occasion.
All of this thanks to a myriad of sights and different points of view, so that everyone can fully enjoy the spectacle of so many Italian marvels.
Art director Tommaso Casarini and copywriter Stefano Arrigoni worked on this campaign with executive creative direction from Michele Mariani. The campaign will be developed on all platforms. Photography by Marco Pignatelli and Senior Account Carola Sessa.