The Team TDH (Testa Digital Hub) from Armando Testa captained by creative director Jacopo Morini (one of the stars of “Iena” TV show on Italia 1) won the FIRST PRIZE “CREATIVITY AND PERFORMANCE” and was RUNNER-UP at Red Bull SOAPBOX RACE in Turin held on Sunday 28th September.
This one of a kind event is a true challenge for expert and amateur drivers, who have to design and build cars without an engine, which look fearless and original, and then they race downhill against the clock. Redbull selected the most ingenious and creative cars among those that took part.
This was a great opportunity for team building for the Armando Testa unit and an excellent “unconventional” publicity operation for CUKI. The creatives devised an ultra reinforced CUKI tray measuring 2 metres x 3, showing just how indestructible it is as it survived a CRASH TEST.
TDH was the only team which won two prizes in front of an audience of 20 thousand people!
“The Red Bull racing car without engine Soapbox Race” video published on “La Stampa”
