A new TV campaign “It’s time to change plates!” has been created by Armando Testa to publicise an innovation in the world of disposable dishes – Cuki’s new aluminium plates. It focuses on how resistant and environmentally sustainable the new aluminium plates are.
The campaign airs from 28/3, with commercials in special positions, covering slots and programmes related to the communication target, paying particular attention to the central age groups (35-54 years). Planning by Media Italia and produced by Little Bull Studios.
On the topic of sustainability, even Slow Food has chosen Cuki because aluminium is a material that can be recycled an infinite number of times.
The launch of Cuki’s new line of aluminium plates is an important change in the world of disposable dishes: resistant, sustainable, recyclable, suitable for hot food or liquids foods – these are just some of the advantages.
In addition, aluminium is a safe and excellent material for storing and consuming food.
Credits:
Client: Cuki Cofresco s.r.l.
Marketing Director: Carlo Bertolino
Marketing Manager: Alessandro Pessana
Agency: Armando Testa
Executive Creative Director: Michele Mariani
Creative team: Fabio Camera, Raffaele Pignataro
Production Company: Little Bull Studios
Planning: Media Italia
