Acqua Valmora has chosen the Armando Testa agency for their new communication campaign by direct assignation.
An uncontaminated mountain park, a special testimonial and a source of pure water, are the three central concepts around which Valmora is redefining its positioning.
The new campaign actually describes the place where Acqua Valmora originates: the Montano di Rorà Park, certified by PEFC (Programme for Endorsement of Forest Certification schemes), the most stringent forest certification system in the world.
The ad was entirely shot in the park, and features a special testimonial: a sweet little fawn acting as a guide as we discover this uncontaminated place. The baby fawn, with its sweet eyes, represents purity and instinct and it is the latter that guides it towards the source. So, just as it’s in the nature of the fawn to recognise and choose the purest water, we too driven by our instinct, are looking for purity for our wellbeing.
“Our water undergoes minimal mineralisation and it is a premium-quality product with certified origin. This is the focus of the new advertising campaign. The creativity from Armando Testa succeeds in promoting and interpreting this thanks to a special testimonial who will certainly win us over”, affirms Luca Ruffini, General Managing of the Damilano Group.
“The source of your nature” is the advertising campaign claim which will be on air from Sunday 12 November on main TV channels, social and digital channels with static and dynamic formats.
Advanced techniques of motion graphics were used to develop the character, allowing the magic and beauty of 3D to coexist with the uncontaminated nature of the Montano di Rorà Park.
The plan for extended media includes a press campaign to run in national dailies and sports titles, as well as an on field domination operation for the Nitto ATP Finals in Turin where Acqua Valmora is a Gold Partner.
The production was managed by Armando Testa Studios.
Media Planning: Personal Media
CREDITS:
Client: Acqua Valmora
Marketing Manager: Claudia Rosso
Agency: Armando Testa
Creative direction: Jacopo Morini, Fabiano Pagliara Creative team: Sarin Demirdjian, Francesca Graziani
Client service: Andrea Cantore
Production Company: Armando Testa Studios
