Since 21 May a 20″ radio ad has been reminding us of how effective the medicinal mouthwash Tantum Verde Bocca from the Angelini Group is, to care for your mouth and gums.
In synch with the TV ads, which were also created by the Armando Testa Agency, a husband is complaining about his aching gums. When his wife sees that his gums are swollen and bleeding, she immediately suggests Tantum Verde Bocca, the medicinal mouthwash and she stresses that routine oral hygiene is not enough when there is inflammation.Her husband tries Tantum Verde Bocca and in the evening he gratefully acknowledges to his wife how effective it has been.
With creative direction from Piero Reinerio, copywriter Francesca Palazzo worked on this project. Production company Little Bull.
