Great success for Chiquita’s Giphy channel, created by Armando Testa’s digital team. The banana gifs that can be used for social networks and chats have reached more than 60 million views in just a few days. And they keep growing!
They say that a picture is worth more than a thousand words. If it is animated, like a GIF, then what’s it worth?
Judging by the astronomical boom in the use of the GIFs in WhatsApp chats on Twitter and in Instagram stories, it would seem to be a phenomenal amount.
And then if the GIFs illustrate Chiquita bananas, success is global and awesome!
The Armando Testa digital team developed the official channel on Giphy, for Chiquita. This is the most important platform that collects GIFs and makes them available for users all over the world so that they can then be used in social networks and in private chats. The GIFs hosted on Giphy are actually recognised by the main messaging services and often integrated into social networks as an expressive tool for the users, to make a post, tweet or a comment more colourful and eloquent.
The launch took place 18th April 2018, on the occasion of the celebrations for National Banana Day, in the USA. The Armando Testa digital team had a very precise strategic objective: create an official archive of the GIFs of Chiquita, the most famous and loved bananas, and turn it into an true repository of “icons of bananitudine” available for online users all over the world.
The results were exciting: in little more than 2 months the Chiquita GIFs, wholly dedicated to bananas and their fresh, fun, playful universe have reached more than 60 million views: this is an even more surprising figure, since the reach values are constantly going up day after day.
Digital Creative Director: Antonello Falcone
Digital Art Director: Giulia Richetta
UX/UI Designer: Damiano Gui
Digital Project Manager: Gabriele Nolfo
Social Media Manager: Chiara Guadagnini
Tech Lead: Marco Savojardo
Chief Digital Officer: Giuseppe Mayer