Incontinence can affect over 50% of women over 50. It’s just nature! Sometimes all it takes is a good laugh …
But can you joke about your incontinence? Why not, if you use the new Lines Specialist Pants! The two friends, potagonists of recent successful ads demonstrate this. Cool and casual they are even more convinced of their choice in the three new 15 ” spots created by the Armando Testa Agency. Demos and flashbacks help to highlight how new Lines Specialist Pants turned their lives around.
And so long live the freedom to get into the lift without worrying about any odours, to wear tight fitting clothes and laugh without limits.
The spots close with an invitation to call the free-phone number for a free trial of Lines Specialist Pants.
With creative direction from Piero Reinerio, art director Monica Barbalonga and copywriter Mariarosa Galleano worked on this project. Director: Marcello Lucini. Production company: Little Bull. Planning by Media Italia.
