The campaign inviting people to make a free reservation (reservations are mandatory) to visit the Exposition of the Holy Shroud (in Turin from 19th April to 24th June 2015) makes its debut on Sunday 7th December. It focuses on a request made by the Archbishop of Turin, Monsignor Cesare Nosiglia, to bring together the image of Jesus of the Shroud and the motto “The greatest love” (John 15, 13).
Armando Testa was pleased and proud to create the campaign in addition to the logo which has, over recent months, summed up the invitation to reflect on the Shroud as: “The greatest demonstration of the greatest love”.
The campaign, which was planned by Media Italia, the Media Centre of the Armando Testa Group, includes press, dailies and magazines. Particular attention was paid to web development reaching directly those interested and helping them use the site to make their reservation for a visit: “To you for you with the Shroud”.
Creative Director: Piero Reinerio. Art Director: Enrico Ambroggi.