In a world which is getting more and more frenetic, and remote, made up of numbers, we are giving renewed value to sensations, feelings and drawing closer to the true quality of things and details.
The new Conbipel communication format is developed around this idea of drawing closer, which was conceived by the Armando Testa agency. It will make its debut on the occasion of the launch of the new Autumn/Winter 2016 collection.
The new concept: Come Closer, has been studied to convey the Conbipel values: quality, style, and attention to the client, using verbal and visual language which is more intimate and personal.
The first TV campaign for the launch of the promotion: Back to work is on air on the main TV stations. Planning is by Media Italia.
To the notes of the recent international success: Close by Nick Jonas & Tove Lo, a sequence of close-ups describes the collection which is based on the idea of fashion which is more accessible and more attentive to quality, details and cut in every product.
A world which is always closer to its clients, their personality and their style, as well as to all those Italians who have believed in the brand for years.
The coordinated campaign is developed on the web and in all shop windows of the points of sale in Italy.
In addition, to emphasise this desire to be closer to each individual client, numerous engagement activities are planed for the members of “Con Te” Club, which today has almost 4 million members.
Executive creative direction from Michele Mariani; Art Director: Michela Repellino; Copywriter: Roberta Montagnoli; Film Director: Nicolò Malaspina; Photographer: Federica Putelli.
