With the release of the Masterpieces on cloth campaign, Esselunga’s promotion in collaboration with the brand Bellora, TDH – the innovation unit of the Armando Testa Group – has created the first video catalogue which can be navigated at 360° for the brand.
The immersive experience can be viewed on Youtube (https://www.youtube.com/watch?v=EhpY2_rG8O4) in film and pre-roll mode and is available on all devices.
Starting off from the key campaign visual and exploiting some of Google’s most recent technology, a real museum, reconstructed in 3D was actually build where you can admire the statues wrapped in the Bellora bathroom sets in 4K.
Users can discover further information about the promotion if they click on the info button in the video. In this way they can access the interactive sheets, which create a direct link to the landing page dedicated to the campaign.
Agency: Armando Testa Group/Testa Digital Hub
Creative Director: Michele Mariani (Armando Testa)
Strategic Director: Massimiliano Rossi (Testa Digital Hub)
Senior Art Director: Antonello Falcone (Testa Digital Hub)
Senior Copywriter: Pierfabio Iannuzzi (Testa Digital Hub)
Project Manager: Sara Salamino (Testa Digital Hub)
Video Production Company: Curve Creative Studio