Esselunga’s spring promotion features the prestigious brand Bellora with an “artistic” flavoured campaign created with the support of the Armando Testa agency.
The Bellora bathroom sets, selected by Esselunga for their clients, are presented in a curious and original way showing some neoclassical statues wrapped in the beach towels and bathroom towels.
The claim “Capolavori su telo” (Masterpieces on cloth) highlights the importance of this partner brand, confirming once again Esselunga’s ever-closer affinity with its consumers, as it is always looking for useful and quality rewards.
With executive creative direction from Michele Mariani, the campaign was created by Daniele Bona (copy) and Lara Eandi (art).
TDH, the innovation unit of the Armando Testa Group, developed the web and social campaign.
The agency team worked closely with the Communications Department of Esselunga headed by William Willinghton.
The plan which is being progressively run out from the beginning of May includes outdoor, radio, magazines, dailies and the web.
Planning was managed by Media Italia.