The “Silk” Butterfly has arrived.
A 10″ TV ad, created by Armando Testa, featuring a golden Silk butterfly just released from the hand of a beautiful friendly girl introduces the arrival in the best POS of the new Lines Seta Ultra ultra safe sanitary protection.
The butterfly uses precious silk threads to draw the funnel shaped pores of the silk filter together with the exclusive new larger-sized more protective butterfly wings. That’s why new Lines Seta Ultra offers “extra confidence that makes you free”.
With creative direction from Piero Reinerio, art director Laura Pelissero and copywriter Francesca Palazzo worked on this project. Directed by Pierluca De Carlo for Production Company Little Bull. Music “ Say What You Want” by Texas. Planning by Media Italia.