Esselunga returns to television with a 15” ad created by Armando Testa.
Thanks to the “Grandi Marche al 50%”, (50% off Big Brands) promotion, good value takes to the stage. Quite literally.
The campaign highlights products, drawing on the traditional succinct and fun style the brand has always used.
So, to the notes of a TV show signature tune, we open with a spectacular curtain made of spaghetti which reveals a stage lit up with lemon spotlights, where the products are displayed. The applause in the background emphasizes just how efficient the promotion is.
With executive creative direction from Michele Mariani, creative directors Federico Bonenti and Andrea Lantelme worked on this ad for Armando Testa.
Production company Little Bull collaborated with Tax Free for the 3D part. Planning by Media Italia.