The new 20” Lines Seta Ultra ad created by the Armando Testa agency is on air on the main national TV channels.
The new Lines communication emphasises the features of the Lines Seta Notte product. Thanks to its greater length and amazing absorbency, it is ideal not only for night time but also during the day for anyone who wants extra protection.
The protagonist of the film is a beautiful young girl who wakes up feeling relaxed and well rested. Her Lines Seta Notte has given her maximum protection all night long and now it will help her to face her day feeling self-assured and care free.
With creative direction from Piero Reinerio, art director Monica Barbalonga and copywriter Mariarosa Galleano worked on this project. Director: Marcello Lucini. Production Company: Little Bull. Music: “We are together” by Enzo Casucci. Planning by Media Italia.