The new launch campaign for an absolute novelty from Nestlé Perugina is underway. Perugina Tablò is a bar of chocolate that is the authentic expression of the land of its origin and an example of innovation in both its shape and packaging.
After more than 10 years, Perugina is communicating again with a spot which has been on air on TV and in cinemas since Sunday 23 October. It was created by the Armando Testa agency which has been flanking the Nestlé group for some time for the brands in their confectionery division.
The media impact of the campaign is just as strong as its visual impact.
The ad describes a fantastic journey in the heart of Italy, through Perugina which is“il cuore del cioccolato italiano” (The heart of Italian chocolate).
The inspiration for this journey comes from the colours of this land, in particular from the distinctive flora from Piana di Castelluccio di Norcia, an evocative location in Umbria in the heart of the Monti Sibillini National Park.With the blossoming of thousands of flowers, it is transformed into a unique show of sparkling multi-coloured hues.
The spot describes the journey by building a story where pictorial art and an innovative directing technique combine together to produce an astonishing effect.
The artistic slant of this communication project introduces a new language for the Perugina brand, which is due to the involvement of outstanding creative talents.
For this creative challenge, the Armando Testa agency turned to Filmmaster, and a director who this year has made his mark in international music projects, directing the video Up&Up by Coldplay: Gal Muggia.
This important new entry from Nestlé Perugina together with Armando Testa, and Perugina Tablò will colour all the points of sale and TV schedules in Italy.
Creative Direction and Artistic Consultant: Erik Ravelo
Art Director: Sebastien Sardet
Copywriter: Caterina Calabrò
Client Service: Nicola Belli, Loredana Ambrogi, Emanuela Moneta
AT Creative Direction Milan: Erik Ravelo, Vincenzo Celli
Production Company: Filmmaster Productions
Director: Gal Muggia
Table Top Director: Stef Vianne
Art Director: Andrea Faini
Executive producer: Fabrizio Razza
Table Top Shooting: 360 FX
Post Production: Band
Music: John Montoya
Business Executive Manager Confectionery Division Nestlé: Bruno Emmenegger
Marketing Manager Perugina: Federico Giorgio Marrano
Facebook Perugina: https://www.facebook.com/Perugina
Twitter Nestlé: @NestléItalia
–Nestlé Italiana: Barbara Desario; tel. 02. 81817809;e-mail: email@example.com
–Edelman: Valentina Serio; tel. 02. 63116.234; e-mail: firstname.lastname@example.org