The idea came from Testa and Partners, an agency in the Armando Testa group based in Los Angeles, the campaign brought together the Fiat brand and Paramount Pictures and it has now been awarded the Gold Medal at the Clio Key Art Awards in the “Theatrical Partnerships” category.
Clio Key Art Awards represent a recognition of excellence in the creative marketing sector for the entertainment industry.
The campaign was presented for the first time during the Golden Globes ceremony and later at the 50th Super Bowl Pregame, before arriving in Europe to promote the film. Derek Zoolander, alias Ben Stiller, is seen playing with a camera which is out of the ordinary: it is a speed camera. On board his yellow FIAT 500X, Derek is immortalised by the flashes from his speed camera as if on a photographic set, every so often he flaunts his most famous expression: the legendary “Blue Steel”. This unusual photo shoot is soon interrupted by the police. But for Zoolander, it represents one of his most beautiful works.
The campaign enjoyed such success both on TV and in the social media that it was awarded the CLIO. It also shows the natural link between the car which best epitomises Italian style and one of the most iconic cinema characters from the world of fashion. The narrative style used is ironic, fun, unexpected and “out of the box”, a perfect match for the spirit of the 500 brand and the character of Zoolander.
Spot: “Selfie”
Agency Credits
Executive Creative Director
John McMahon – Raffaele Balducci
Creative Director
Angelo Ratti – Gabriele Di Donato – Mike Goedecke – Giovanni Settesoldi
Copywriter
Chad Einbinder – Julie Babcock – Rachel Yanovski
Account Director
Raffaele Reinerio
Account Supervisor
Matthew Wells
Editor
Phil Perri
Broadcast Producer
Greg Stacy
Post Production Supervisor
John Ryan
Director
Jeff Mann
Production house
Epoch Films
