Armando Testa has won the Consorcio pitch, which means that the Milan branch of the agency will be responsible for the entire strategic and creative management of their communication relaunch.
Consorcio is a well-known Spanish company which produces top quality seafood and they have selected Armando Testa as their ideal partner to reach their communication objectives thanks to the agency’s history and its highly distinctive creative style. Those objectives are to consolidate its premiumness and increase its consumer base by promoting brand engagement.
The new campaign was developed by the AT team with creative direction from Michela Sartorio and Monica Pirocca. Planning will be on TV from late spring 2018, with multi-subject ads.
“Our 2018 “fish” has started with the very best tuna ever! We’re happy, very happy.” says Nicola Belli, Armando Testa Board Member.