The Armando Testa Agency has created the “Winning performance for every challenge” campaign. It tells the story of the partnership between Trelleborg and the Giro d’Italia 2022.
The succinct visual is based on the colour pink, which is the colour of the jersey worn by Giro champions. It also emphasises the unbeatable performance of the type and acts as its “outfit”.
The campaign was planned both digitally and in print at a global level.
Armando Testa has also developed an awareness campaign to highlight how versatile the range is. Entitled “A force of nature”, it was inspired by the world of insects, a symbol of perfect technology and an ability to adapt to any environment.
The concept shows the features individual insects share with the performance of off-highway tires. Around 15 subjects have been developed and they’ve been communicated in both sector fairs and as ads in the USA, Brazil, South Africa, Germany, France, Italy, United Kingdom, Eastern Europe, Sweden, Finland, Norway, Denmark, Czech Republic.
After a strategic study in 2021, Trelleborg entrusted Armando Testa with the repositioning of the brand that produces tyres and complete wheels, offering advanced solutions for professionals in agriculture, material handling and construction, while always maintaining respect for the ecosystem.
Credits:
Creative Direction: Raffaele Balducci
Creative Team: Davide Cortese and Marta Foli
Client Service: Veronica Casalis
