Vecchia Romagna is celebrating 200 years of passion, creativity and Italian know-how with a press ad created by the Armando Testa Agency, running in main national dailies from the end of November.
The visual shows an essential creative representation similar to the barrel, the symbol of the ageing process in Vecchia Romagna’s great cellars, bearing the number 200.
Brandy Vecchia Romagna was founded in Bologna in 1820 and is the result of the masterly mix of wine distillates obtained with a continuous and discontinuous method, a double ageing process in barrels and oak barriques and blending, expert combining of spirits.
This unique production method has remained unchanged over time and it gives the brandy an unmistakable intense and complex flavour.
This flavour has been stirring emotions for two centuries and has made Vecchia Romagna the best-selling Italian-born brandy in the world.
Credits:
Client: Montenegro s.r.l.
Marketing Direction: Alessandro Soleschi
Brand Manager: Alice Lucchi
Agency: Armando Testa
Creative Direction: Jacopo Morini
Creative team: Dario D’Angelo, Daniele Bona, Matteo Giachin Ricca
