WITH GIULIA VELOCE ATTRACTION DRIVES YOU

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Giulia Veloce Q4 is on air, in the breathtaking setting of Mont Blanc given by Sky Way, the innovative and technologically advanced funicular railway which connects Courmayeur 3500 m from the Helbronner peak.

A series of special outdoor posters accompnay the fans from the departure point to the arrival.

The creativity from the Armando Testa agency plays a visual game with product details and the whole car againt a winter setting which is perfectly suited to the four-wheel drive Giulia Veloce. A common copy describing just what attractionis Alfa Romeo, runs throughout.

Creative direction from Raffaele Balducci, art directo Claudio Nicoli, copy Elisa Infante.