With one week to go until the start of the new Dreher campaign and the launch of the new categories, contagion s spreading with the airing of a new TV ad and the radio planning for six subjects.
The representative from The Sdraiers, those determined to get a tan, will be on television to close the circle of ads as he joins The Grigliers, those in charge of the barbecue, and The Calcettors, those playing on the astroturf, and The Faidaters, the DIY enthusiasts.
Other new categories will be celebrated on radio as well as the groups featured on TV.
The campaign was created with executive creative direction from Michele Mariani (Armando Testa executive creative director) and Jacopo Morini (creative director of Testa Digital Hub, the digital unit of the Armando Testa group) along with Federico Bonenti (copy) and Andrea Lantelme (art), and it was produced by Indiana and directed by Henrik Sundgren.
The radio ads were produced by Eccetera.
Sound track for TV and radio was composed by Bobo Marcucci.