Can the memes which are mushrooming on social networks be transformed from pure entertainment into a means for communicating a non-profit social campaign to publicise internet security? The answer is Yes! The digital education campaign TIM WebRULEZ is set to take off. This idea was jointly created by TIM, Armando Testa and Testa Digital Hub with creative direction from Jacopo Morini. It will feature 10 webstars (Nirkiop, Leonardo Decarli, Greta Menchi, Michael Righini, Godz Dread, Matte & Bise, Gabbo, I soldi spicci, The Crookids, Edoardo Mecca) as ambassadors.
These webstars have been called upon to use their humour and tone of voice to explain a rulebook that helps kids and indeed anyone who enjoys delving into the world of social networks to surf in a safe way and so defend themselves from dangers such as identity theft, grooming and cyberbullying.
The 10 MEMES from WEBRULEZ posted by the webstars are enjoying huge success with likes, comments and sharing, proving just how active the enormously popular fanbases from this selection of webstars are. Among those who stand out are Greta Menchi who has become a true female phenomenon on Facebook and Youtube, Leonardo Decarli, a sweet faced boy fresh from his first cinema experience “Game Therapy” whose parodies are adored, Matt&Bise, a pair of young comedians from Turin who have exploded this year and the Soldi Spicci, an irresistible double act from Sicily.
The initiative takes off from the site telecomitalia.com/tit/it/webrulez.html and the goal is to use the voices of their idols to make young people aware of the risks the internet poses. Because everyone is involved in online security and it is only by publicising it that you can really defend yourself to ensure you can continue to experience all that the web can offer to the max. #TIMWebRULEZ is part of the wider project TIM EducaTI, using which the company wants to promote digital education for the younger generations to ensure responsible use of the web.
