The pitch, which ended before the summer, saw ARMANDO TESTA win the account and so they are now handling Ventis’s return to advertising. This is a portal for fashion, food, wine and furniture shopping as well as for digital banking services.
The pitch was won thanks to the“Ventis è tutto da vivere”campaign concept to convey the unique purchasing experience offered by the Ventis marketplace, the e-commerce site for those who love products which are made in Italy and international excellence and are on the lookout for unmissable bargains at really attractive prices.
“We are very happy with the acquisition of Ventis,” says Nicola Belli managing director of the Armando Testa Group – not just for this type of client, active in a new sector flourishing today, also because it was truly integrated proof of the professionalism that Armando Testa manages to express. “
In addition to the film for TV and digital, InTesta, the in-house branding design office developed the rebranding of Ventis: in addition to a new logo, a must for improved visuals on the web and mobile, a Ventis credit card has also been designed. Today Ventis has also launched their VentisCard Visa which can be used to make purchases anywhere, and guarantees immediate cashback for purchases on the site.
The film was created and produced byLittleBull, the internal production company of the Testa Group, which is becoming increasingly structured as real “Studios” with all the professions from production, to direction, to editing, to post production. animation and 3D.
The film will air from Sunday 20 October on Mediaset, Discovery and SKY
networks.
The campaign is online from Monday 21 October to Sunday 8 December.CREDITS
Agency: Armando Testa
Project leader: Vincenzo Celli, creative director
Brand design: Paolo Cremonesi, Ettore Monzeglio
Digital: Cristina Macchi, Alice Franco
Team Account: Laura Alberti
